Inside the mind of marketing guru Seth Godin, plus how businesses are using direct to create awareness and a new approach to diversity marketing.
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Ideas on how to successfully market to an affluent audience, reaching consumers in innovative ways, plus a report card on response rates — see how you stack up.
Find out why Generation Y presents a new challenge for marketers, what some companies are doing to optimize their media mix and how you should spell CRM.
What you don’t know about marketing to Hispanic consumers, True Value upgrades the local hardware store and how Cadillac got its cool back.
Learn how econometrics is changing the way we measure ROI, why generational marketing is defunct and what opportunities lie in marketing to small business.
American Express talks about keeping customers loyal, consumers share their do's and don'ts of marketing - plus, how to connect with Gen X and Gen Y.
Learn how Cingular and AT&T marketed their merger and why John Deere used customized mailers to boost sales - and a few thoughts from Staples Inc.
Features stories on Capital One's brand strategy, why Canon is moving away from e-mail and how variable printing is changing the marketing landscape.
Find out how the Navy accelerates recruiting, Harrah's improves loyalty and Southwest Airlines keeps sales soaring -- plus insights from Peppers & Rogers.