Why Yahoo chose mail to promote its new search engine, plus innovative marketing ideas from Charles Schwab, Draft FCB, Sherwin-Williams and Book of the Month Club.
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Forget the free toasters -- banks are really getting innovative with their marketing, plus stories on making friends with the Internet and greeting cards that fit every occasion.
Keeping customers loyal in turbulent times, how to engage teen consumers, tracking a billion pieces of mail with one tiny code plus a chance to win fame and glory for your marketing campaign.